Rob has been bodybuilding obsessively since 1986. Now 33, Rob has acquired 7+ years of combined experience in new product research and development, brand management, and marketing communications while working with leading leading bodybuilding supplement manufacturers.
 
In 2001, Rob began working as a scientific and marketing consultant to the dietary supplement industry. He now focuses largely on his passion and specialty: translating basic scientific research into novel, thought-provoking concepts of importance to bodybuilding.
 
Rob has authored numerous books and articles and columns for lay publications including Planet Muscle, Muscle Media 2000, Muscle & Fitness, Ironman, Olympian's News, Anabolic Research Review, and others. Recently he wrote the "No Mistakes" Nutritional Guide with Vince Andrich.
 
Among other nutritional and training concepts, Rob pioneered the Glucose Economy (TM), and the Unified Theory of Dieting (TM).
 
Rob has appeared in newspapers across Canada (his home country), on television (Planet Muscle) and the radio (CBC Canada). He has also been asked to speak at universities (University of Waterloo) and high schools.